Setting up Google ADS remarketing

Link to Google documentation that the module follows

https://support.google.com/google-ads/answer/7305793?hl=ru

For Google ADS remarketing to work, the following is required:

- the Google Tag (gtag.js) must be connected to the site NOT THROUGH TAG MANAGER OR ANY OTHER PLACE, but as Google specifies - between the <head> tags. You can insert the code in the "Counters" tab.

- It looks like this and should be visible when viewing the page source code:

- products must be uploaded to the merchant (either via a feed from the module or any other method, as long as the product IDs in the feed match those on the site)

- SeoPro must not truncate utm tags gclid and gad_source. How to check - add ?gclid=test to any product URL; if the link remains unchanged after navigation, everything is fine

- The example tag with replace_with_value must not be present on the site!

It looks like this:

If you already have a Google Tag from Google Analytics set up like this

<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=GA_TRACKING_ID"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', 'GA_TRACKING_ID');
</script>

then you need to do the following:

After

gtag('config', 'GA_TRACKING_ID');

Insert

gtag('config', 'AW-CONVERSION_ID');

For enhanced conversion tracking, the Google ADS counter must be connected with the allow_enhanced_conversions parameter

gtag('config','AW-CONVERSION_ID', {'allow_enhanced_conversions':true});

Both connected tags, Google Analytics and Google ADS, look like this:

<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=GA_TRACKING_ID"></script>
<script> window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'GA_TRACKING_ID');
gtag('config','AW-CONVERSION_ID', {'allow_enhanced_conversions':true});
</script>

How to find AW-CONVERSION_ID

Links on the topic

https://support.google.com/google-ads/answer/2476688

https://support.google.com/google-ads/answer/7548399?hl=ru

https://support.google.com/google-ads/answer/13258081?hl=ru

How to find AW-CONVERSION_ID/AW-CONVERSION_LABEL

How to enable enhanced conversion tracking?

Starting from version 7.2, enhanced tracking works through the Google tag

gtag('set', 'user_data', {

https://support.google.com/google-ads/answer/9888656?hl=ru

https://support.google.com/google-ads/answer/11021502?sjid=17971079368436289578-EU

ALL SETTINGS INSIDE GOOGLE ADS MUST BE DONE INDEPENDENTLY, THE MODULE ONLY SENDS DATA ACCORDING TO THE DESCRIBED SCENARIOS!

if the version is lower - a Javascript variable is used, it looks like this (this structure also works for higher versions)

var enhanced_conversion_data = {
"email": "email@email.com",
"phone_number": "0524542542",
"first_name": "Name",
"last_name": "Surname",
}